Hi Friends! I’m Natalie Mason. I live in Charleston, SC and I am mom to Sterling 12 , Frances Moon 8 and our mini golden doodle Dolly.



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Love 21

Dec 14, 2012

I am huge fan of Forever 21, yes the majority of it is cheap looking and made for 13 year old girls but if you dig you can really find some great stuff in there.  There is an art to shopping in there and I consider myself a pretty savvy F21 shopper. 
Lately I have started to really notice the line Love21, it is a line within Forever 21,  dubbed their more contemporary line.  The stuff is usually a little more expensive like say $27 compared to $15.  I really love the line and think the clothes are even better quality than the regular stuff.   The last three things I bought from Forever 21 came from the Love21 line.

I couldn’t find either online- but don’t they look nice?  Not quite as cheap looking.

If you live in Charleston the Love21 collection is at the back of the store to the left near the dressing rooms.  Try some of it on or order online I think you will be pleasantly surprised.   I rounded up some of my favorites from online.  Best part is if you are sick of the top or dress in a year you probably only spent $20 anyways!

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  1. Brooke says:

    Loving the polka dots! You found some cute things!

    Brooke =)

  2. Kyle says:

    I bought the top with the gold polka dots on your recommendtion! I adore this blouse. Could totally pass for Milly. Perfect for holiday parties too.

  3. I need to ditch the kids one afternoon and hit up our F21. It's not the kind of place you can go with a double stroller in the dressing room and everything must be tried on. Otherwise, I'm a big fan. Classic pieces should be nice, but it's fun to spend $100 a season on crap that's just trendy and fun!

  4. I did quite a bit of damage at F21 last weekend! I got some great pieces, but that store is a total mad house/mess. There skinny jeans and black skinnies are hard to pass up for about $12.

    Happy Friday!



  5. I just got a dress from the love21 line. Super cute stuff. However I have not mastered the forever 21 store yet. Definitely takes some practice. I've found shopping online is much easier for me to handle! The store overwhelms me. It sounds like yours is a little more organized. Hope you have a good weekend!

  6. You look fabulous in all of those! I'm a big fan of forever 21 I must say. I need to dig for these items!!

  7. megan says:

    I love the Love21 line! I bought my teal Tibi look alike dress last year from that line!

  8. Melissa says:

    Adore that first top! Reminds me of the peter pan collared top that is currently sold out at JCrew (grumble). Thanks for sharing!

  9. Brooke says:

    I have those metallic shorts – they look even better in person! xo

  10. Renae says:

    All 3 are cute. my fav is the polka dot black/white.

  11. I am going to look for every single shirt you have! The 2nd is my fave! I am so there!

  12. Dawn Abbott says:

    New era for fashions really good work , great selection..
    Buy Branded Bags

  13. Bud and Leo says:

    kinda blame you if I find myself trapped in F21 this week 🙂 great finds!!

  14. Hello! I just came across your blog, and I love it! I’ve decided to follow you! If you get a minute, I’d love to know what you think of my latest outfit post! While you’re visiting, follow along so we can keep in touch! 🙂
    xo, elle from Living in Color.

  15. I so wish F21 was closer so I could try things on. I fear them will fit like H&M – always too short:(